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Product Specialist

Philippines

ROSSELGEAN V. CONSIGNADO

Unit #402 Maine City Residences, Leveriza Street

Brgy. 35 Zone 3, Pasay City, Philippines

Mobile Number: 0948-450-9516/ 0956-729-4858

E-mail: rosselgean.consignado@uap.asia

 

“An analytical thinker, detail-oriented”

“Silent yet steadfast and dedicated worker”

“An advocator of excellence”
CAREER SUMMARY

An experienced professional in developing results-driven marketing campaigns and is knowledgeable on product positioning, customer segmentation and market

 

WORK EXPERIENCE/ ACCOMPLISHMENTS

Malayan Insurance Co. Inc. (Head Office)

500 Quintin Paredes Street, Binondo, Manila

July 2014-present

 

Product Brand Specialist (June 2016-present)

Conducted various product trainings and presentations to sales frontliners, account executives, branch managers, and all available channels for the product offered
Managed and enlarged portfolio of insurance products (i.e. home and business insurance)
Formulated and implemented various ad-hoc and tactical marketing and campaigns to build brand awareness and increase sales conversion (e.g. partnership with Google Singapore, radio and print ads, promos, expos, etc.)
Identified new channels and potential clients to  promote the products
Conducted data analysis including trending, benchmarking and SWOT analysis and recommended suggestions to insure the product retains its competitive advantage
Prepared and presented monthly report to the President
Channel Marketing Specialist (July 2014-present)

Developed tailor-fitted incentive programs for various channels (e.g. sales agents, brokers, banks, etc.) to boost sales performance
Communicated incentive programs to sales frontliners, branches, and concerned intermediaries through road shows, presentations, events, etc.
Monitored the progress and reviewed the outcome of  promotional programs
Provided recommendations to improve the launched incentive programs
Prepared and presented monthly report to the President
SEMINARS ATTENDED

Branding Across Five Generations of Consumers
Philippine Integrated Advertising Agency, Inc | September  2016

First Powerplays: Sales Promotions in the Retail Setting
Mansmith and Fielders, Inc. | June 2015

Basic Non-life Insurance (BNL) Seminar
HR-Learning & Development Department | April-May 2015

-Top 5 in the BNL Exam

 

EDUCATIONAL ATTAINMENT

College Level
UNIVERSITY OF ASIA AND THE PACIFIC (A.Y. 2010-2014)

AB Integrated Marketing Communication

100% Merit Scholar with non-tuition grant (A.Y. 2011-2014)

100% Financial Assistance (FA) Scholar with non-tuition grant (A.Y. 2010-2011)

Secondary Level
VINZONS PILOT HIGH SCHOOL (A.Y. 2006-2010)

1st Honorable Mention

 

ORGANIZATIONS JOINED

Asean Youth Leaders Association-Philippines (December 2015- present)
Vice President for Branding & Communications Department

–          A network of young leaders across Southeast Asia that aims for an inclusive and empowered youth leadership for sustainable development in ASEAN

–          Initiated consistent and effective marketing campaigns to build      strong brand equity of organization through various media channels

–          Facilitated a number of department get-together and team buildings

–          Conducted community immersions and outreach programs (e.g. Home for the Girls – Nueva Ecija)

 

Peer Facilitating Program, Guidance & Mentoring Desk (A.Y. 2011-2014)
Peer Facilitator

–          Conducted a 3-day orientation every school year to welcome freshmen students in the university. This orientation includes a series of talks and activities to help them familiarize the campus culture.

 

COMMUNITY-RELATED ACTIVITIES

Project K.K.K. 2015 in Taytay, Rizal (February 28, 2015)
-Volunteered for the outreach program in San Isidro Elementary School located in Taytay, Rizal where children were taught various topics such as Values Education, Arts and cooking

Home for the Girls Visit in Palayan, Nueva Ecija (October 23, 2016)
-Event facilitator during the visit in Home for the Girls with the goal to educate the young leaders about vocational jobs in the community, to raise level of gender equality and to empower women through inspiration

 

COMPETENCIES

Good Presentation Skills
Data Review & Analysis
Events Planning & Executions
FGDs & In-depth Interviews
Writing & Proofreading
Use of Microsoft Office

Education

2010-2014

AB, Integrated Marketing Communications at University of Asia and the Pacific

  • Updated 4 years ago

To contact this candidate email rosselgean.consignado@uap.asia

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